OBJECTIVE

Announce the launch of a high-profile collaboration between Converse and designer Isabel Marant. The press release highlights key details about the collection, product features, and availability, while weaving in storytelling elements like nostalgia, cultural influence, and the concept of "rulebreakers."

OBJECTIVE

Highlight Tommy Hilfiger’s groundbreaking NYFW Staten Island Ferry show to showcase brand innovation and cultural significance. The press release shaped a strategic PR plan and media kit, focusing on storytelling, event impact, and audience engagement. This project sharpened skills in crafting compelling narratives and leveraging real-time insights to amplify brand influence.

OBJECTIVE

Showcase Pulse’s expertise in digital trends by delivering a comprehensive media kit for Tommy Hilfiger, including a social media audit, brand reinvention strategies, content calendar, event proposals, and collaboration ideas. The recommendations aimed to amplify Tommy Hilfiger’s influence through music, reinforcing its global impact with innovative strategies and cultural relevance.